How to use ChatGPT to Improve Your Website's Ranking

ChatGPT is the AI-powered content creation tool that's taking the world by storm. It can generate any type of content you need, from blog posts to articles to social media posts to entire websites. And it can do it all in seconds, with just a few simple prompts.

But ChatGPT is more than just a content creation tool. 

It's also a powerful SEO tool. It can help you identify relevant keywords and phrases and write content that is optimized for search engines. This means that your content will be more likely to show up at the top of the search engine results pages (SERPs), where more people are likely to see it. 

In this blog, we'll explore how you can exploit ChatGPT to increase your website rankings.

SEO, SERPs, and Website Ranking 

First things first, let us first understand what SEO and SERPs are and what role they play in improving your website's rankings. 

What is SEO?

SEO, or search engine optimization, is optimizing your website and content for it to rank higher in search engine results pages (SERPs). This means that when people search for relevant keywords, your website is more likely to show up near the top of the page.

SEO is what helps websites get to the top of that list. It's all about making sure that your website is easy for search engines to understand and that it contains the information that people are searching for.

What are SERPs?

SERPs stands for Search Engine Results Pages. They are the pages that you see when you search for something on a search engine, such as Google, Bing, or Yahoo.

SERPs typically include a list of websites that are appropriate to your query, as well as other relevant information, such as images, videos, and news articles.

The websites that appear on SERPs are ranked based on a variety of factors, including the relevancy of the website to the search query, the quality of the website's content, and the number of backlinks that the website has.



As you can see, the SERP displays all the information about the query "top-rated anime on Netflix." 

The last question:

What is Website Ranking?

Well, the name says it all. 

Website ranking is the position of a website in search engine results pages (SERPs) based on a variety of factors, such as the relevance to the user's query, content quality, domain authority, and backlinks.

So, how are all these three connected?

SEO is the process of optimizing your content so that it ranks higher in SERPs. SERPs are the pages you see when you search for something on a search engine. Website ranking is the position of a website in SERPs.

To understand it better, consider this example:

Imagine you are looking for a restaurant to try out, and you go on Google Maps and type, "Restaurants near me." 

The search results displayed on your browser are the search engine result pages (SERPs). The sequence in which the restaurants are placed on the SERP is the website ranking for each restaurant. SEO is the reason behind that sequencing.

In short, SEO is what helps your website get to the top of SERPs, and website ranking is where your website ends up on SERPs.

Role of ChatGPT in Website Ranking

In terms of website ranking, ChatGPT can provide you with assistance in four critical areas:

  • Content optimization: ChatGPT can assist with content optimization by providing suggestions for keywords and phrases that are suitable to the topic and are likely to be used by users to search for the content. By including these keywords and phrases in the content, it can enable search engines to understand the topic and context of the content and, therefore, rank it higher in the search results.


  • Prompt 1: Generate a list of relevant keywords and phrases for the following topic: [your topic].

  • Prompt 2: Analyze the following content and identify areas where it can be improved for search engine optimization.


  • Content creation: ChatGPT can be used to create content with a high readability score, which means that the content is easy to read, understand, and engage with. Search engines like Google take this into account when ranking a website, as it's also an important aspect of user engagement.


  • Prompt 1: Generate blog content on the following topic: [your topic].

  • Prompt 2: Write an article on the following topic, with a readability score of 70 or higher: [your topic].


  • SEO prompts: ChatGPT can serve as a valuable ally in the realm of SEO. It aids in improving your website's search engine ranking by crafting optimized content infused with specific keywords and phrases. You can fine-tune its prompts to cater to your unique industry or situation, resulting in personalized responses akin to having your very own SEO consultant.


  • Prompt 1: Generate a list of SEO prompts for the following website: [website description].

  • Prompt 2: Write a blog post title and meta description that are optimized for the following keyword: [your keyword].


  • Social media: ChatGPT can help with social media by providing strategic advice and suggestions for captions. This can save time and ensure that the content is engaging and informative for the target audience. This can also help increase user engagement and drive traffic to the website and can, ultimately, improve the website's search engine ranking.


  • Prompt 1: Generate a social media strategy for the following business: [business description and details where you want to focus].

  • Prompt 2: Write a social media caption for the following post: [post description].

Challenges in Utilizing ChatGPT for SEO

While using ChatGPT for SEO and website ranking is surely enticing, it comes with its own challenges. The most prominent one is its inability to provide data beyond January 2022. 

Digital marketing is a dynamic landscape where marketers are almost struggling to keep up. If ChatGPT cannot provide up-to-date data, marketers will run into a snag.

Here are some other challenges one might encounter while using ChatGPT for SEO:

  • Limited domain knowledge: ChatGPT may not have in-depth knowledge of specific industries or topics, leading to inaccuracies in content generation. 

  • Inability to grasp emotions and understand complex topics: ChatGPT may struggle to empathize with users or produce content that addresses emotionally complex subjects.

  • Plagiarism concerns: There is a risk of generating content that may be similar to existing sources, potentially leading to plagiarism issues.

  • Inaccurate and biased information: ChatGPT's content can be confidently written but often incorrect, as it relies on predictive text and may not provide genuine insights.

  • Wordiness and lack of critical thinking: ChatGPT may produce content that is too verbose and fails to provide concise and insightful information.

  • Non-human phrase usage: The patterns in ChatGPT's content can make it detectable as non-human, which may not be ideal for certain SEO applications.

  • Human review may not be enough: While human review is essential, ChatGPT's content is designed to appear correct, even when it's not, making it challenging to identify and address potential issues.



The bottom line is that ChatGPT is a powerful tool that can be used to improve your website's ranking in a number of ways. By using ChatGPT to generate high-quality, SEO-optimized content, you can invite more traffic to your website and improve your overall visibility online.

Shruti Sinha