Demand Generation is a data-driven marketing strategy that creates awareness of and interest in a company's offerings through the use of technology. A true Demand Generation Strategy accounts for every touchpoint in the buyer’s journey — all the way from anonymous visitor to delighted customer. It leverages data in decision making to align your marketing and sales teams, track marketing's contribution to revenue and, most importantly, drive growth for your organization.
Content Syndication is when web-based content is re-published by a third-party website. Any kind of digital content can be syndicated, including blog posts, articles, infographics, videos and more. Think of it as a kind of barter arrangement. The third-party website gets free, relevant content. The content creator gets free exposure and publicity, and backlinks to their own website, which in turn boosts their organic traffic.
Email Marketing is the use of email to build brand awareness, Nurture B2B and B2C relationships, generate leads, and motivate prospective and existing customers to take some type of action that benefits your business. It is a low-cost way to achieve impressive global reach with personalized and targeted messaging that can make a difference in your business.
Account Based Marketing is a Business-to-Business (B2B) marketing strategy that focuses on identifying accounts (i.e. companies) that match your ideal clients and targeting the key decision makers at those companies with personalized content through your marketing and advertising campaigns. ABM pulls marketing and sales teams together to focus their efforts on pre-identified accounts, rather than applying traditional targeting methods to campaigns.
In Marketing, Lead Generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers. Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.
The task of recognizing the right contacts of your target market requires good effort and professional skill sets. Identifying the right contacts from various sources of marketing data is not only tedious, but can also be very costly. Irrelevant, illegal contacts often lead to waste of time, loss of money and bad reputation on the part of enterprises. Boxtrom specializes in providing strategic solutions for contact discovery requirements. We have a research team with incredible expertise; they make use of innovative research methods to locate right contacts for your business. Our team strives to provide you with right contacts, such that the information pertaining to them is up-to-date, precise and validated.
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