Content Syndication: The Ultimate Guide to Repurposing Your Content

After investing almost 4-8 hours, you create the perfect content and post it. But, the traffic is not what you expected it would be. 

Now what?

While there are many ways to ensure your content is getting the views and likes you want it to get, content syndication outperforms almost each of them.

The reason? 

Brand exposure, improved SEO, and its cost-effectiveness are among the top three, but more on this later. 

This blog aims to explain content syndication and everything there is to know about it - benefits, best strategies, platforms to use, and more. 

But first let us understand what is ‘Content Syndication’?

What is Content Syndication? 

Content syndication involves republishing your original content on third-party sites. 

You literally just have to write the content once or twice a week, and then reach out to content syndication platforms to syndicate it. Content syndication allows to syndicate any content - blogs, videos, or infographics, to one or more platforms to get better traffic. 

So, wait, does this mean you copy and paste?

Well, yes and no 

Content syndication involves republishing your content on other websites, which may seem like copying and pasting. 

However, there are key considerations to bear in mind. 

It's crucial to obtain permission from the original website owner and give proper credit when syndicating their content. Additionally, adapting your content to match the style and tone of the host website is often necessary, which might involve shortening articles, crafting more enticing titles, or incorporating images and videos for increased visual appeal. 

In short, content syndication is more than mere duplication; it's a method of re-sharing your content while respecting the source and optimizing it to resonate with the new audience.

Benefits of Content Syndication

Coming to the most important factor, the benefits of content syndication. 

Apart from saving you time and energy of creating a new content, content syndication has a lot more benefits. Listed below are the most prominent ones:

  • Increased brand awareness: When you publish your content on other websites, more people will see it and learn about your brand. It is vital that you choose those websites that are closest to your niche, and are popular with your target audience.

  • Improved SEO performance: Search engines love backlinks, and content syndication is a great way to get backlinks to your website. Backlinks help you rank higher in search engine results pages (SERPs), so more people will find your content. The key here is to choose a website with a good domain authority and page authority, anything above 50 works well. Another important factor is relevancy. Google values relevancy the most, so choose websites with a good score, and highest relevance to your business.

  • Expanded reach and audience: When you publish your content on multiple websites, you're reaching a much wider audience than you would if you only published it on your own website. 

  • Cost-effective marketing strategy: Content syndication is a great way to market your business without spending a lot of money. You can usually syndicate your content for free, or for a very low fee. Fortunately, content syndication is not a well-kept secret, so most websites are ready to exchange backlinks.

  • Establish Thought Leadership: Thought leaders are brands or individuals with a proven knowledge and authority in a specific niche. Establishing yourself as a thought leader in your brand will give your brand the voice and authenticity needed for building trust amongst your target customers. It will be easy for you to build your community and gain your brand advocates necessary for organic marketing.

Okay, but how do I go about syndicating content?

How Content Syndication Works

Here's how:

Wait, but first, let us learn about the various types of content syndication. Content syndication, being a widely known tactic, can be done for free or for a fee, and there are a variety of different methods and platforms that can be used, such as:

Free content syndication methods:

  • Directory submissions: Submitting your website and content to directories is a free way to get your content in front of a wider audience.

  • Social media: Sharing your content on social media is another great way to get it seen by more people. For instance, you can share a snippet from your blog on LinkedIn, and provide a link to your original blog for your viewers to read more.

  • Guest blogging: Guest blogging involves writing articles for other websites in your industry. This is a great way to get exposure to their audience and build backlinks to your website.

Paid content syndication methods:

  • Content syndication networks: These networks allow you to syndicate your content to a variety of different websites for a fee.

  • Native advertising: Native advertising is a type of advertising that blends in with the surrounding content. It can be a very effective way to reach your target audience, but it can also be more expensive than other forms of content syndication.

When choosing a content syndication partner or platform, it is important to consider your target audience and budget. It is also important to make sure that the partner or platform you choose has a good reputation.

Now that the methods are taken care of, let us finally move to how content syndication works.

Step-by-Step Content Syndication Process

Step 1: Identify your goals 

What do you want to achieve with content syndication? Do you want to increase brand awareness, generate leads, or drive traffic to your website? Once you know your goals, you can choose the right partners and platforms to help you achieve them.

Step 2: Select your content 

What content do you want to syndicate? Choose content that is high-quality, informative, and relevant to your target audience. You may also want to consider syndicating a variety of content types, such as blog posts, articles, infographics, and videos.

Step 3: Find your syndication partners

Once you know what content you want to syndicate, you need to find partners and platforms to syndicate it on. There are a variety of different options available, so it is important to choose partners that are relevant to your industry and target audience. You may also want to consider using a content syndication network to reach a wider audience.

Step 4: Create a syndication plan 

Once you have chosen your syndication partners, you need to create a syndication plan. 

This plan should include the following:

  • Which partners will you syndicate your content to?

  • When will you syndicate your content?

  • How will you promote your syndicated content?

Step 5: Syndicate your content 

Once you have a syndication plan, you can start syndicating your content. Be sure to follow the guidelines of each syndication partner to ensure that your content is formatted correctly and published on time.

Step 6: Track your results

It is important to track the results of your content syndication efforts to see what is working well and what is not. You can track metrics such as website traffic, social media engagement, and lead generation.

Content Syndication for SEO

SEO is vital if you want your content to rank well and be found by your ideal customers. 

Let's find out how content syndication can help with SEO.

Utilizing content syndication can improve SEO performance

  • Increased backlinks: When you syndicate your content on other websites, you earn backlinks to your website. Backlinks are one of the most important ranking factors in Google's algorithm, so the more backlinks you have, the higher your website will rank in search results.

  • Improved brand awareness: Content syndication can help to increase brand awareness by exposing your content to a wider audience. When people see your content on other websites, they are more likely to remember your brand and visit your website in the future.

  • Increased website traffic: Content syndication can drive traffic to your website by directing people from the websites where your content is syndicated. This can lead to increased conversions and sales.

Bonus Tip: Best practices for content syndication and SEO

When using content syndication to improve your SEO performance, it is important to follow these best practices:

  • Syndicate your content to high-quality websites: Only syndicate your content to websites that are relevant to your industry and have a good reputation. This will help to ensure that your content is seen by a relevant audience and that it earns high-quality backlinks.

  • Customize your content for each website: When syndicating your content, be sure to customize it for each website. This may involve adding a different introduction or conclusion or changing the formatting to match the website's style guide.

  • Include a link back to your website: When syndicating your content, be sure to include a link back to your website. This will help to drive traffic to your website and earn you backlinks.


Content syndication is a powerful marketing strategy that can help you reach a wider audience, improve your SEO performance, and grow your business. By repurposing your content and syndicating it on other websites, you can expose your brand to new people and drive traffic back to your website.

When syndicating your content, be sure to choose high-quality websites that are relevant to your industry and target audience. You should also customize your content for each website and include a link back to your website. Finally, track your results to see what is working well and what is not.


Shruti Sinha